Lead with courage.
We believe that to lead well is to lead with courage – because fear undermines the creative process. As we lead teams, collaborators and clients, we move decisively forward – embracing clarity, collaboration, humility, and vulnerability. The creative process is an exploration, and trust is critical. Courageous leadership builds unity and trust, and empowers bold creative choices.
Listen with empathy.
Our work is built on relationships – with clients, collaborators, and subjects. We are led by a belief that every human has intrinsic value, and should be given dignity. We are quick to listen and slow to speak, and we make space for honest exploration and collaboration. We believe the best work comes from the team, not the individual.
Create with conviction.
At Thread, belief and conviction are the foundation of our creative process. Life is too short to operate half-heartedly. When we collaborate and create, we are asking for trust – from our clients, collaborators, and audience – and we don't take that lightly. We view the creative process with reverence, and we move forward boldly and with intention – pursuing ideas that we believe have the power to effect change.