![Pizzeria Luca pizza and beer](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F97ad10e552d2e0b095f24d8fedf3636fdafe070c-2156x1921.jpg%3Frect%3D0%2C101%2C2156%2C1725%26w%3D1000%26h%3D800%26fit%3Dmin&w=3840&q=75)
LUCA / A Launch Video For a New Pizzeria
Pizza so good it needs its own home.
Project Information
LUCA approached Thread in early 2022 to create a brand film using food imagery for their new restaurant venture: Pizzeria LUCA. Taylor and Leeann Mason's vision for the pizzeria is to create a vibrant, fun, and approachable eatery that pays homage to the little pizzerias found throughout Italy. We leaned into the creative direction, shooting the food within a bold color palette, and incorporating photos that Matt had taken on a recent trip to the Italian coast. In the edit, we created an energetic and rowdy cut, further breaking the concept away from fine dining.
- Services
- Lifestyle Photography
- Art Direction
- Commercial Film
- Animation
- Credits
- Brand Identity: Infantree
![Italian coast](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F0c646b43c7dc0d9372cd68b1e0ecd987a85e65a5-1800x1350.png&w=3840&q=75)
![pizza with wine and beer](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2Facea6cc598c7731feb8d7d064a5e4ea137144db2-1600x2405.png&w=3840&q=75)
![appetizer with fish](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2Fb7c3bbbe432860d555b8013a0d130e7b24f85870-1600x2405.png&w=3840&q=75)
![lemons on pizza](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F31d9de371f7ded36d54ac316d69b9e5386dbcd58-1600x2405.png&w=3840&q=75)
![cocktails](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2Fe1986f78bfbcee2450cbe0d088d9f3709a57f814-1600x2404.png&w=3840&q=75)
![bike in Italy](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F6a64e02906aa4ef6b79c90c589146ec9802ca85c-2100x1402.png&w=3840&q=75)
![cocktail with olive](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F5927b9c3b722a9a0d9655fb49838fd359a5d5389-1600x2405.png&w=3840&q=75)
![basil on pizza](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F7270768bf55a1d0363766fbb1fa2707e6e300c40-1600x2404.png&w=3840&q=75)
![Pizzeria Luca pepperoni pizza with arugula](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2F653e2f54ee0c56b240ef717e9ad5d4d653cc94d6-4024x6048.jpg&w=3840&q=75)
![campari with cocktail](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F278xs5wm%2Fproduction%2Fc7c3af738f7bf639b92516b3dee3741aad454cfa-1600x2405.png&w=3840&q=75)