Pizzeria Luca pizza and beer

LUCA / A Launch Video For a New Pizzeria

Pizza so good it needs its own home.

Project Information

LUCA approached Thread in early 2022 to create a brand film using food imagery for their new restaurant venture: Pizzeria LUCA. Taylor and Leeann Mason's vision for the pizzeria is to create a vibrant, fun, and approachable eatery that pays homage to the little pizzerias found throughout Italy. We leaned into the creative direction, shooting the food within a bold color palette, and incorporating photos that Matt had taken on a recent trip to the Italian coast. In the edit, we created an energetic and rowdy cut, further breaking the concept away from fine dining.

  • Services
  • Lifestyle Photography
  • Art Direction
  • Commercial Film
  • Animation
Italian coast
pizza with wine and beer
appetizer with fish
lemons on pizza
bike in Italy
cocktail with olive
basil on pizza
Pizzeria Luca pepperoni pizza with arugula
campari with cocktail

Related Work

See All projects