A plumber and homeowners

AAA Service / Jake of All Trades Campaign

Breaking the mold of the traditional home services tv commercial.

Project Information

What do you do when a home services company (electrical, plumbing, and HVAC) wants to break the mold of the traditional home-services TV commercial? You write and produce a mockumentary style series that feels more sitcom than home services advertisement.

AAA Service asked us to create six :30 commercials to air in the Denver market, but we had a little too much fun in the writing room, and ended up creating 2:00-3:00 episodes for all six concepts.

We had a blast developing and writing for this concept, and our incredible cast brought more to the characters than we could have imagined. We've never laughed so much on set, and we can't wait to get this team back together for "season 2".

  • Services
  • Commercial Film
  • Script Development
  • Script Writing
  • Lifestyle Photography
  • Drone Footage
  • Credits
  • Writers: Zack Wilson, Matt Genders, and Douglas Kersten
  • Producer/Director: Douglas Kersten
  • Director of Photography: Zack Wilson
  • Photography: Matt Genders
  • Gaffer: Andrew Baer
  • Audio: Aaron Delgrosso
  • Wardrobe: Kayleigh Ryan
  • HMU: Shilo Gold
  • Key Grip: Eric Fulcher
  • Grip: Brandon Smith
  • Equipment Rentals: LSP Film Rentals
  • Talent: Jed Ramsey and Janessa Ho (Donna Baldwin Agency), Jamaal Curry (Big Fish Talent)
  • Additional Funny Ideas: Entire Cast and Crew, plus Anthony Nicosia
script pages
woman with polaroid photo
Service technician by pink van
plumber with homeowner
couple on a couch
Service technician with homeowners
Service technician and homeowners
man in a pink truck

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