Pizza so good it needs its own home.


LUCA approached Thread in early 2022 to create a brand film using food imagery for their new location Pizzeria LUCA. Taylor and Leeann Mason's vision for the pizzeria is to create a vibrant, fun, and approachable eatery paying homage to the little pizzerias found throughout Italy. We leaned into the creative direction, shooting the food within a bold color palette, and incorporating photos that Matt had taken on a recent trip to the Italian coast. In post, we created an energetic and rowdy cut, further breaking the concept away from fine dining.  


Lifestyle Photography
Art Direction
Commercial Film

Creative Team

Agency: Infantree

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