Burgers & fries, the way they should be.


If a burger spot met a butcher shop what would that love child look like? Well let's exactly what Steve Cabalar of Cabalar Meat Co. is aiming to find out. Cabalar, a neighborhood butcher and eatery in Lancaster, PA was started by Steve in 2018. He approached Thread we some fun ideas and is eagerness to bring some intentionality to the visual expression of his brand. Stay tuned as we start to roll out pieces of our work with Steve and the team over this next year.


Art Direction
Digital Design
Identity Design
Lifestyle Photography

Creative Team

Chris Conley: Art Direction & Design

Brand Imhoff: Design & Illustration

Matt Genders: Photography

Serena Martin: Production Coordinator

Cassel: Vinyl Print Production

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