Creating content for the launch of Anker's powered cooler.

When planning to launch the EverFrost battery-powered cooler, Anker decided to leverage the social reach of Kickstarter to build excitement for the product. Anker partnered with Thread to create the cornerstone film and lifestyle photography for the Kickstarter campaign and product launch. We loaded up and headed out to Southern California to capture the irreplaceable feeling of getting out into nature with friends. The campaign was a success, reaching $1 million within 24 hours, and spending multiple days on the Trending page on Kickstarter.