In July of 2020, we announced our decision to pivot Thread from being solely a film production company to a multi-disciplinary Creative Studio. (You can read more about that decision here.) At the time, “multi-disciplinary” meant two verticals, as we added design services under Chris Conley's leadership.
As we made the shift to being a multi-disciplinary studio, we doubled down on the principles that were already driving and guiding us at Thread: 1) Being faithful in the present without losing sight of our aspirational goals 2) Creating with conviction - and this is a big one. We refuse to go through the motions; If we can’t put our heart into it, we shouldn’t be doing it. And 3) Growth should never come at the expense of the client experience, internal culture, or our ability to deliver on our obligations.
In many ways, committing to those principles was necessary, simply because we were a small, 2 person studio with a growing client list and workload. We were already building the plane as it was hurtling through the air, so our margin for error felt razor thin.
What we couldn’t have known at that time is that committing to those principles also served as guardrails for every conversation we’ve had about growth since then. The pivot to being a multi-disciplinary creative studio could have opened the floodgates to quickly adding service after service. But fast growth - or growth for growth’s sake - always comes at a cost, whether to client experience, or internal culture, or vision for where we Thread is headed as a company. And those weren’t costs we were willing to pay. This led to the end of some discussions, and hitting pause on others, despite our strong desire to grow.
It’s from that principled foundation and approach to growth that we are excited to announce that we are adding Photography as a core, in-house service offering, and that Matt Genders will be joining our team as a creative lead and photographer.
Matt has been running and growing his own photography business over the past several years, primarily in the Philadelphia area. His work has been featured in the New York Times, and the Philadelphia Inquirer among other publications, and his portfolio shows the versatility of his skillset, and his eye for creating images full of emotion and narrative. Equally as important to us as his photography chops, Matt embodies the heart, and embraces the direction that we are aiming for at Thread. He will jump in and hit the ground running, leading all things photography-related at Thread, and we can’t wait for you to meet him.